Built by a software founder for working ski shops.
FlowState is built by Andy Reiter, the solo founder of Reiter Solutions, who spent five years engineering a git-based CMS at CrafterCMS before turning that depth toward the bench at a ski shop.
Andy Reiter
Solo founder, Reiter Solutions
Andy Reiter builds FlowState as the solo founder of Reiter Solutions. Before this, he spent five years at CrafterCMS engineering a git-based content management system — deep, hands-on work on how real systems keep state consistent and never lose track of where something is. FlowState is that same discipline pointed at a ski shop’s bench: clear status, nothing lost.
In daily use at working ski shops
FlowState isn’t a prototype or a waitlist. It runs every day on real benches, taking in gear and moving work orders through to pickup.
The name comes from the water. The founder spent years reading it — competitive sailing, surfing, the quiet physics of a hull or a fin holding a line. The whole game is keeping laminar flow attached across the foil. Stay attached and speed carries. Detach, and drag wins.
Ski shops run on the same principle, just on land. A pair of skis moves through intake, the bench, and back to the customer. When that line stays attached — clear status, nothing lost — the shop carries speed through the rush. When it detaches onto a paper ticket taped to a ski, the whole operation stalls.
FlowState is the system that keeps the line attached: one continuous flow from the customer’s drop-off to their pickup, built so a busy shop never loses the thread.
Principles, not slogans.
Momentum under control
Speed only matters if it’s controlled. The product is calm and deliberate — never frantic.
Nothing detaches
No lost tickets, no deleted history, no data crossing between shops. The line stays attached.
Earned, not borrowed
The flow metaphor isn’t decoration — it’s the founder’s actual background, and it shapes every decision.
FlowState is the flagship product of Reiter Solutions, a studio building custom software across trades and professions.
Where to go next.
Take the paper off the skis.
Give your shop a single, flowing system from intake to pickup — and give your customers a reason to come back.
Stay attached. Carry speed.